Shona Gupta, Founder and CEO of Marharindee Skincare Line
In this episode we welcome Shona Gupta, the founder and CEO of Marharindee, a multidimensional skincare line that combines ancient Indian wisdom with CBD science.Like her skincare line, Shona is a force of nature. A passionate and digitally-savvy leader, when Shona couldn’t find products for her own unexpected skin issues, she created them herself.
Despite launching at the height of Covid-19, Maharindee.com gained traction in the highly competitive skincare market place, due in large part to Shona’s marketing expertise. She has two decades of experience managing and overseeing digital marketing, web development, eCommerce, and creative initiatives for start-ups and Fortune 500 companies, including Mattel and Hearst.
Born in India, Shona returns regularly, and in her 20s, volunteered as a teacher. This formative experience fuelled her passion for stewardship and influenced Shona’s decision to donate a percentage of every Maharindee purchase to organizations that advocate for girls and women. They currently support “Room to Read’s Girls’ Education Program,” an organization that helps adolescent girls around the world stay in school by promoting girl-friendly learning environments.
Chelsea and Shona talk about her pivot from the tech space and Fortune 500 companies to creating a skincare brand, launching Maharindee during Covid-19, CBD oil and skincare, her grandmother’s skincare secrets, advice to young entrepreneurs and those starting over, and so much more.
Find out more about Maharindee by visiting maharindee.com or on Instagram @Maharindee. Support Maharindee on Wefunder by visiting wefunder.com/maharindee.
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