Sitti co-founders Noora Sharrab and Jacqueline Sofia talk to Chelsea about building a ‘partner-preneurship’ to shape social change. Sitti, which means 'my grandmother' in Arabic and operates out of Jordan's Jerash Refugee Camp, brings fair wage employment to refugees through the production of traditional olive oil soap. These two extraordinary women met while living at the camp, an experience that changed the course of both their lives.
Noora, whose ancestral family is from Gaza, is also the co-founder /regional director of Hopes for Women in Education and has worked in humanitarian development with the UN. Jackie, who is also an educator and producer of US/Middle East documentary media, works with UNRWA and other partner organizations to build and implement community-based educational opportunities for the women in the camp.
Jackie and Noora share openly about the passion behind the ‘why’ of Sitti, hands-on learning, earning the trust of the people of the camp, collaboration over competition and so much more.