Tour Companies Take a Feminist Approach to Adventure Travel

By Amanda Blakley

By Amanda Blakley, HERE Magazine. Venturing through the Wadi Rum Desert is a prime opportunity for bonding and introspection. We had all been brought together by our collective sense of adventure, curiosity, and a mutual acquaintance: Chelsea Brown.Brown recently founded Millie, a travel company with lofty aspirations to innovate the female-oriented travelscape. The organization does more than plan stereotypical “girls’ trips”—it represents a paradigm shift from rowdy Miami getaways to meaningful adventures. Millie works with local tour guides and families to create authentic, intimate experiences, inviting small groups of only 10-12 women to immerse themselves fully in a destination’s culture. Their journeys encourage bonding and self-contemplation while simultaneously cultivating global awareness, blurring the lines between novelty and insider access. Spending the week with Brown, we had ample opportunity to discuss the business of travel, and I was touched by her ambitions. “My goal is to create life-changing journeys that inspire women to live their adventure, expand their global perspective, and make an impact—in their lives and in the places they travel.”

Read the full article at HERE Magazine.